在设计商业济南手提袋时，不光要考虑广告表现的思想性、真实性，艺术性，还要兼顾到印刷工艺的特点，从而提高广告表现效果，主要表现在6个方面：纸张的种类、纸张的开数、文字设计、图片处理、颜色设计等。

When designing the commercial Jinan handbag, we should not only consider the ideological, authenticity and artistry of the advertising performance, but also take into account the characteristics of the printing process, so as to improve the advertising performance effect, mainly in six aspects: the type of paper, the number of paper openings, text design, picture processing, color design, etc.

1、纸张的种类

1. Type of paper

在设计商业手提袋时应注意恰当选择纸张种类，如彩色印刷的商业提袋可选用单面铜版纸，纸张定量可以低一些。另外，巧妙利用不同纸张表面的纹理效果，针对设计内容的不同而选用布纹纸、蛋纹纸、光面纸等，以达到更佳的设计和宣传效果。许多商业提袋是在室外使用的，除了选择耐用的优良纸张外，印刷时还要注意使用不易退色的优良油墨。

In the design of commercial handbags, attention should be paid to the proper selection of paper types. For example, single-sided coated paper can be selected for color printed commercial handbags, and the paper weight can be lower. In addition, the texture effects of different paper surfaces are skillfully used, and cloth paper, egg paper, glossy paper, etc. are selected according to the different design contents to achieve better design and publicity effects. Many commercial bags are used outdoors. In addition to selecting durable fine paper, attention should be paid to the use of good ink that is not easy to fade when printing.

2、纸张的开数

2. Number of sheets

不合开数的设计稿，再出众，也会造成纸张浪费。因此，设计人员手边建议是备有一份纸张开数表，随时参考。

No matter how outstanding the design draft is, it will also cause paper waste. Therefore, it is suggested that the designer should have a sheet of paper for reference at any time.

3、文字设计

3. Character design

在设计文字时应避免用斜体字和过于细小的文字;字号较小的仿宋字不宜采用反自字：黑体字的字号不宜太小。另外，浅底色上的文字不宜设计成反白字，深底色上的文字颜色不宜过深。

When designing characters, avoid using italics and too small characters; The anti self character should not be used for the imitation Song Dynasty characters with small font size: the font size of bold type characters should not be too small. In addition, the characters on the light background should not be designed as anti white characters, and the characters on the deep background should not be too dark.

4、图片处理

4. Picture processing

准备制版的图片，在设计稿的尺寸上要以原稿尺寸为准按比例放大或缩小。根据设计需要，对图片中不必要的内容进行裁剪或挖空处理。

For the pictures to be prepared for plate making, the size of the design draft shall be scaled up or down according to the size of the original. According to the design needs, the unnecessary content in the picture shall be cut or hollowed out.

5、颜色设计

5. Color design

设计人员手边应备有一本印刷色谱，供选择颜色时用，设计色彩应尽量采用黄、品红。青、黑四色进行组合搭配，少用专色，以免加大成本。在设计中还应避免用大面积的深色做底色。

The designer should have a copy of printing color spectrum handy for color selection. The design color should be yellow and magenta as much as possible. The four colors of blue and black shall be combined and matched, and the spot color shall be used less to avoid increasing the cost. In the design, it should also avoid using large areas of dark color as the background.

6、与印后加工的匹配

6. Matching with post press processing

在设计商业济南手提袋时还应当考虑印后加工的要求，如商业提袋的表面要进行覆膜，在设计时应尽量避免用大面积深色做底色，以免覆膜过程中产生的气泡过于明显，影响商业提袋的美观。

In the design of commercial Jinan handbag, the requirements for post press processing should also be considered. For example, the surface of the commercial handbag should be covered with film. In the design, large areas of dark color should be avoided as the background color to avoid too obvious bubbles generated during the coating process, which will affect the beauty of the commercial handbag.

所以，在设计商业提袋时，不光要考虑广告表现的思想性、真实性，艺术性，还要兼顾到印刷工艺的特点，从而提高广告表现效果，主要表现在6个方面，以上就是问题的相关内容了，更多相关事项就来我们网站http://www.xinfengyinshua.cn咨询吧！

Therefore, when designing the commercial bag, we should not only consider the ideological, authentic and artistic nature of the advertising performance, but also take into account the characteristics of the printing process, so as to improve the advertising performance effect, mainly in six aspects. The above is the relevant content of the problem. More relevant matters will come to our website http://www.xinfengyinshua.cn Consult!