You are familiar with the printing of picture books. Sometimes we often receive some publicity picture books, so I believe there will be some picture books that you are interested in having a detailed look. There are mainly two reasons. One is that you are interested in the content, and the other is that the printing design of picture books is what you like, right! Now, most people prefer simple and clear things, and so do picture books. Today, let's talk about five tips to make picture book printing look more concise. Now let's take a look at them!

1、设计表现的手法

1. The technique of design expression

企业主需要把自己需要传达的信息充分的传达给设计师，设计师通过自身的技能一定明了而准确地传达画册设计内容与形象特点。如果投资公司的画册设计被人误认为是保洁公司的画册印刷设计，那么外表装潢形式再美、再新颖，也是失败的。

Business owners need to fully convey the information they need to convey to designers. Designers must clearly and accurately convey the content and image characteristics of album design through their own skills. If the album design of the investment company is mistaken for the album printing design of the cleaning company, no matter how beautiful and novel the exterior decoration form is, it is also a failure.

2、色彩的表现

2. The expression of color

蓝色在埃及往往是被用来形容恶魔的色彩；红色在捷克是种有毒的标记；绿色在土耳其是一种记号等，这些都是一些不同地方习惯。每个和地区对色彩的感觉都有所不同。因此，你的画册在设计前要有针对性的调查研究，才能更好地适应不同地方消费者的习惯。

Blue in Egypt is often used to describe the color of the devil; Red is a poisonous mark in Czechoslovakia; Green is a kind of mark in Turkey. These are the habits of some different places. Each country and region has a different feeling of color. Therefore, before the design of your album, it is necessary to conduct targeted investigation and research in order to better adapt to the habits of consumers in different places.

3、构图方式

3. Composition

对于画册设计忌讳的就是页面图片、文字等元素的随意堆砌。从宏观上应该做到大栏目条理清晰，比如画册形象页、企业介绍、产品介绍、资质展示等。细节上应该注意画面的留白、使画面有种透气爽朗的感觉，注意点、线、面的元素搭配，其次还有画册页与页之间翻阅之间的跨越感在设计之时就要很好把握，做到既精致又简洁。

For album design, the taboo is the random stacking of page pictures, text and other elements. Macroscopically, large columns should be organized clearly, such as picture book image page, enterprise introduction, product introduction, qualification display, etc. In detail, we should pay attention to the blank of the picture, make the picture have a kind of air and refreshing feeling, pay attention to the collocation of point, line and surface elements, and then have the sense of crossing between the pages of the album. We should grasp it well when designing, so as to achieve both delicacy and simplicity.

4、画册印刷纸质

4. Picture book printing paper

一般现用的比较多的都是铜板纸，有无光铜和光铜之分，相对来说无光铜更含蓄，更稳重，当然纸张还在人用，配合独特的设计也可以实现出彩的印刷效果。一些厚的画册通常企业为了考虑节约成本，也可以把内文纸张换长100克左右的胶版纸，效果也相当的不错。除此以外还有特种纸了，相对价位比较高，一般用在画册的封面、能提升画册的档次。

Generally, copper paper is widely used. It can be divided into matte copper and matte copper. Relatively speaking, matte copper is more reserved and stable. Of course, paper is still used by people. With unique design, brilliant printing effect can be achieved. Some thick album usually in order to consider cost savings, enterprises can also change the text paper for 100 grams of offset paper, the effect is quite good. In addition, there are special paper, the relative price is relatively high, generally used in the cover of the album, can improve the quality of the album.

5、印刷工艺

5. Printing technology

画册设计印刷完成后，合配一定的印后工艺，比如烫印（金、银、蓝、红、黑等），起凸、模切、UV等使用，可以提升画册整体的效果和档次。

After the design and printing of the album is completed, a certain post printing process, such as hot stamping (gold, silver, blue, red, black, etc.), embossing, die cutting, UV, etc., can be used to improve the overall effect and grade of the album.