1. First seek the right, then seek the wonderful
Wonderful creative ideas make people bright and impressive, but the correct demands will change people's attitude and affect people's behavior. For example, when making a clothing album, a smart model should use body language to show the designer's dedication to making, but it is taboo to let his smart conditions cover up the style of clothing, otherwise it is easy to attract the reader's attention to the model's body and forget that clothing is the real protagonist. No matter how good the creativity can't effectively convey information, That's against the spirit.
2. The purpose and theme of the album should be firmly locked
No matter what kind of album creativity, we must be reader oriented. The album is for readers to see. It is to achieve certain goals and promote market operation. It is neither to please the evaluation of advertising awards, nor to let others collect it, nor to make the creator complacent. Creative personnel need to deeply understand the mentality of the target object, so creativity can easily resonate.
3. Get to the point
文学家或导演有几十万字或者120分钟的时间可以说故事，宣传画册只有很有限的文字和页面可以讲故事。因此，创意人员要习惯抓重 点的思考方式，而且抓住重 点做大文章。
A writer or director has tens of thousands of words or 120 minutes to tell a story, and the publicity album has only a very limited text and pages to tell a story. Therefore, creative personnel should get used to the way of thinking focusing on the key points, and grasp the key points to make a big article.
4. Be simple and clear
It is a means rather than a purpose for customers to see the brochure, which can be used as a reference for cooperative decision-making. Moreover, in most cases, the reader passively accepts the information transmitted in the album. The more easily the information absorbed by the perceptual organs is, the easier it is to invade his subconscious. Chermo estimates that readers' ability to understand and analyze information, especially senior decision-makers, do not have much time to think about these ideas. Therefore, creativity should be simple and easy to associate.济南印刷厂讲解的内容 更多的内容 请咨询公司官网http://www.xinfengyinshua.cn/