人的视觉整体概念是活动的,绝不是静止的。画册的美存在于运动中“整体美”和“运动美”如影随形。济南画册设计的整个审美过程就是一个动态的过程。

　　The whole concept of human vision is active, not static. The beauty of the picture album exists in the movement of "overall beauty" and "sports beauty". The whole aesthetic process of Jinan album design is a dynamic process.

　　济南画册设计动态的审美方式与创意

　　The dynamic aesthetic way and creativity of Jinan album design

　　在画册审美活动中,人与书的关系是怎样的呢?一本书放在桌上,给人的感觉是静止的,但是从审美角度来看,会发现书不是静止的,人与书的关系时刻在变。一本书引起了我们的注意,我们会走近书,书与人的距离发生了改变。翻阅书时,从封面到书脊再到封底,感受到书在我们面前旋转180度,甚是360度:阅读书,翻动整体书内页的过程也是在运动中。书的美在翻阅的动态中自然产生。

　　In the aesthetic activities of picture books, what is the relationship between people and books? A book on the table gives people a sense of stillness, but from the aesthetic point of view, it will be found that the book is not stillness, and the relationship between people and books is changing at all times. A book has attracted our attention. We will approach the book. The distance between the book and people has changed. When reading a book, from the front cover to the back cover to the back cover, I feel that the book rotates 180 degrees, or even 360 degrees in front of us: reading and turning the whole book's inner page are also in motion. The beauty of a Book naturally comes into being in the dynamic process of reading.

　　济南画册设计动态的审美方式与创意

　　The dynamic aesthetic way and creativity of Jinan album design

　　从整体观念去考虑济南画册设计,整本书都呈现着青绿与白色的和谐美。有些页面做镂空处理可以透出筒子页装的内页里的那抹青绿,若实若虚的书口处的立体结构,整个济南画册设计中各符号要素恰到好处,同时又统一于一个整体,诱导读者以连续流畅的视觉流动性进入阅读状态入非凡的人生境界。

　　From the overall concept to consider the design of Jinan album, the whole book presents the harmonious beauty of green and white. Some pages can be hollowed out to reveal the blue and green color in the inner pages of the package pages. If the three-dimensional structure of the book mouth is real and virtual, all the symbols in the design of the whole Jinan album are just right. At the same time, they are unified as a whole to guide readers to enter the reading state with continuous and fluent visual mobility into a special realm of life.

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