1. Enterprise album should have a good theme
Refining the theme is the first step in planning the album. The theme is the refinement and smooth understanding of brand growth strategy, enterprise general strategy and marketing strategy. Without theme extraction, the grapes can still be grapes. It is impossible to brew layered wine. The album is a machine arrangement, not a display or indication, nor an expression.
2. Enterprise album must have a good "director"
A good album is an excellent film. The production of the story, the control of the beat, the eye-catching picture and so on all exercise the director's level. The structure of the album is the structure of the film. A picture album with a good structure is like a film with a beat, and a picture album with "start, inherit, transfer and close".
3. Enterprise album should have conception
Good ideas don't just come from magazine expression. A good idea is consistent with the album to show the strategy, and the theme of the album is reflected everywhere
4. The enterprise album has an enjoyable layout
It is like a good ancient costume pattern, new rather than old. A good layout will pay attention to the inheritance of history. A good layout will accept the tendency to change: pay attention to the white space and absorb the changed elements.
5. Enterprise album must have photography
Jinan printing factory thinks that enterprises are willing to spend a lot of money on product research and development, but the pictures of defective products are displayed in the picture album; The team operations of modern enterprises are rarely reflected in the enterprise picture books. An excellent enterprise album will create some unique personal pictures when expressing the enterprise culture.
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