1、企业画册应当要有好的主题

1. Enterprise album should have a good theme

提炼主题是策划画册的步。主题是对生长策略、企业笼统策略、营销策略的提炼和畅通领悟。没有主题的提炼，那葡萄照样葡萄，酿出的不可能是有层次的葡萄酒，画册是机器的铺排，不是展现或许表明，更不是表达。

Refining the theme is the first step in planning the album. The theme is the refinement and smooth understanding of brand growth strategy, enterprise general strategy and marketing strategy. Without theme extraction, the grapes can still be grapes. It is impossible to brew layered wine. The album is a machine arrangement, not a display or indication, nor an expression.

2、企业画册必定有一个好的“导演”

2. Enterprise album must have a good "director"

一本好的画册就是一部的片子，故事的制作，节拍的控制，画面的抢眼等等，都很锻炼导演的水准。画册的架构，就是片子的架构。有好的架构的画册，就如片子有了节拍，画册有了“起、承、转、合”。

A good album is an excellent film. The production of the story, the control of the beat, the eye-catching picture and so on all exercise the director's level. The structure of the album is the structure of the film. A picture album with a good structure is like a film with a beat, and a picture album with "start, inherit, transfer and close".

3、企业画册要有构思

3. Enterprise album should have conception

好的构思不光归于杂志表达。好的构思相符画册表明战略，在什么地方都体现画册主题

Good ideas don't just come from magazine expression. A good idea is consistent with the album to show the strategy, and the theme of the album is reflected everywhere

4、企业画册有过瘾的版式

4. The enterprise album has an enjoyable layout

犹如好的古装格局，要新不要旧。好的版式会留心对汗青的继承关连。好的版式会接纳化的倾向：留心留白，吸纳化的元素。

It is like a good ancient costume pattern, new rather than old. A good layout will pay attention to the inheritance of history. A good layout will accept the tendency to change: pay attention to the white space and absorb the changed elements.

5、企业画册必定要有摄影

5. Enterprise album must have photography

济南印刷厂认为企业愿意花许多钱在产品研发上，而展现在画册上的倒是残次产品图片；今世企业的团队作战，在企业画册里很少得到体现。的企业画册在表达企业文化时，会创造出一些独特的个人图片。

Jinan printing factory thinks that enterprises are willing to spend a lot of money on product research and development, but the pictures of defective products are displayed in the picture album; The team operations of modern enterprises are rarely reflected in the enterprise picture books. An excellent enterprise album will create some unique personal pictures when expressing the enterprise culture.

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