Nowadays, many publicity channels are inseparable from printing, and printing has become a means. However, relevant personnel should consider some issues and matters before starting work. Let's talk about the estimation and clarification of many items before printing?
Estimating costs and measuring visual effects
1. It is necessary to estimate the printing cost, present the visual effect of product packaging and printing, and see whether the design can meet the needs.
2. It is necessary to test from different perspectives, observe from as many angles as possible, and judge whether there is a color difference problem through visual effects.
Production should have a clear brand positioning
1. The brand conveys a series of value propositions and theme coordination issues, such as what is the purpose of our printing and product upgrading? Product supplement? Or product innovation?
2. what needs to be done is the positioning of the target consumer groups. Conducting market research and research to find the target and core consumer groups, as well as the values and aesthetic taste of the core consumer groups, are the requirements of all brand positioning respectively.
3. Judging the hand feel of printing and the hardness of materials from the hand feel
1. Good products, fully understand the various skills and characteristics of product design, have brand requirements, stand out among peers, save costs and achieve visual beauty.
2. According to these requirements, suitable materials can be selected for reasonable kneading and bonding, but we require our printing to meet the product requirements.
3. In particular, natural green food without additives and pollution, as well as food and products with historical and cultural flavor, should use performance materials. The use of appropriate material properties can better meet the needs of contemporary people
Compare differences between products
1. Jinan printing manufacturers believe that it is necessary to refer to and study the printing of the same type of products. At this time, we need to pay attention to choosing the same type, grade, variety and value proposition.
2. Find out the similarities and differences between the product and other products, find out the shortcomings and advantages, strengthen the advantages and make up for the deficiencies.
3. We can start to confirm the packaging style of printing, and find breakthroughs and improvements in color matching, consumer groups, fonts and patterns.
The above is the relevant introduction to the problem. I hope it can help you. You can follow our website www.xinfengyinhua Cn, for more detailed information, our professional customer service staff will also provide you with good services!济南印刷厂讲解的内容 更多的内容 请咨询公司官网http://www.xinfengyinshua.cn/