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包装设计如何巧妙抓住客户的需求?

来源:http://www.xinfengyinshua.cn/   发布时间:2021-12-29
1、根据商品价值做设计。
1. Design according to commodity value.
根据商品价值做出合适的设计方案,例如商品可以被分为电子产品、日用百货以及服装鞋帽等类别。如果是人们经常使用到的日常用品,包装的时候就不能过于讲究精美,因为这会带给消费者一种经济价值过高的印象,包装的精美程度要与产品内在价值相关。
Make appropriate design schemes according to the value of commodities. For example, commodities can be divided into electronic products, daily necessities, clothing, shoes and hats. If it is a daily product that people often use, we should not pay too much attention to exquisite packaging, because it will give consumers the impression that the economic value is too high, and the exquisite degree of packaging should be related to the internal value of the product.
2、根据消费人群做设计。
2. Design according to consumer groups.
包装印刷厂为客户讲解,包装设计中存在的一些技巧,其中根据消费人群做设计,就是需要考虑的一个要素,例如一些高端白酒是提供给中年人群的,设计的时候需要考虑到中年人的喜好,可以使用端庄沉稳、大气等设计风格,再比如儿童用品,则可以使用可爱、卡通的设计风格。
Packaging printing shop explains some skills in packaging design, and designing according to the consumer is a factor to consider. For example, some high-end Baijiu are provided to middle-aged people. When designing, they need to take into consideration the preferences of middle-aged people. They can use the design style of dignified, calm and atmosphere. For example, children's products can be used cute. Cartoon design style.
山东印刷包装
3、根据商品种类做设计。
3. Design according to the type of goods.
包装印刷厂介绍包装设计技巧,可以根据商品的种类进行合理设计,例如产品按照性质和功能的不同,可以被分为化妆品类、食品类以及五金家电类等。不同的产品采取的设计语言要有所区别,要以突出产品卖点和优势为主,进行有针对性的设计。
The packaging printing factory introduces the packaging design skills, which can be reasonably designed according to the types of commodities. For example, the products can be divided into cosmetics, food, hardware and household appliances according to their different properties and functions. The design language adopted by different products should be different. We should focus on highlighting the selling points and advantages of products and carry out targeted design.
包装印刷厂对设计方案进行讲解,满足消费者的购物心理是有必要的,因为成功的包装设计,能够给消费者留下良好视觉印象,可以提升产品销售量,获得更多客户资源。
It is necessary for the packaging printing factory to explain the design scheme and meet the shopping psychology of consumers, because successful packaging design can leave a good visual impression on consumers, improve product sales and obtain more customer resources.
以上就是山东印刷包装给大家分享的主要内容,更多的精彩内容请大家继续关注我们:http://www.xinfengyinshua.cn
The above is the main content of Shandong printing and packaging to share with you. Please continue to pay attention to us for more wonderful contents: http://www.xinfengyinshua.cn
济南印刷厂讲解的内容  更多的内容  请咨询公司官网http://www.xinfengyinshua.cn/