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印刷包装外观设计中的4C原则!

来源:http://www.xinfengyinshua.cn/   发布时间:2021-02-26
印刷技术有很多种,随着科技的开展,越来越多的新技术应用在印刷行业,其中出血技术就是一个很典型的例子,可能很多人并不理解,下面就让相关担任人为大家讲讲这个出血技术:
There are many kinds of printing technology. With the development of science and technology, more and more new technologies are applied in the printing industry. Bleeding technology is a typical example. Many people may not understand it. Let's talk about this bleeding technology
印刷厂出血技术是指为了保证印后加工中原设计尺寸的稳定性,在分色制版时,依据实践状况,将某些色版在原有的设计尺寸上向外扩展一定比例。现代包装物并不只是经过单一的印刷,从印品到废品还要阅历诸多工序,如:软包装中的复合和制袋、纸品包装中的上光、覆膜和模切等。这些工序都可能招致设计尺寸和实践尺寸间产生较大误差。
In order to ensure the stability of the original design size in post press processing, the bleeding technology of printing plant is to expand some color plates to a certain proportion in the original design size according to the practical situation in color separation plate making. Modern packaging is not only through a single printing, but also goes through many processes from printed products to waste products, such as compound and bag making in flexible packaging, glazing, film covering and die cutting in paper packaging, etc. These processes may lead to large errors between design size and practice size.
所以,根据不同的设计合理应用出血技术是很有必要的。如很多软包装的主色彩为满版实地,在制版中为保证复合、分切和制袋工序中根本尺寸的稳定,电雕时主色彩版都向外扩1.5~3mm,这样才干保证废品满足请求。
Therefore, it is necessary to apply bleeding technique reasonably according to different designs. For example, the main color of many soft packaging is full plate. In plate making, in order to ensure the stability of the basic size in the process of compounding, slitting and bag making, the main color plate expands outward by 1.5 ~ 3mm during electric engraving, so as to ensure that the waste products meet the requirements.
在营销行业中存在着4C组合,这4C即是指客户的愿望和需求、满足需求的本钱、完成需求的便利性、完成需求所需的沟通。而在印刷包装外观设计中同样也能够遵照4C准绳,而4C准绳将会对包装设计产生重要影响。一同来看看济南印刷包装的人士是怎样说的吧。
In the marketing industry, there are 4C combinations, which refer to the wishes and needs of customers, the cost of meeting the needs, the convenience of completing the needs, and the communication needed to complete the needs. In the design of printing and packaging, 4C criterion can also be followed, and 4C criterion will have an important impact on packaging design. Let's see what Jinan printing and packaging people say.
一、客户的心理效果需求:
1、 Customers' psychological needs:
首先,想要设计一款好的礼盒印刷包装产品,设计者必需要搞分明客户关于礼盒包装产品的真实需求。要理解到客户需求包装到达什么样的效果,需求包装表现出什么样的层次效果,对外观和颜色以及图案方面有什么规范。而只要到达客户的心理需求,才干作为一款好的礼盒包装的前提。
First of all, if you want to design a good gift box printing and packaging products, the designer must make clear the real needs of customers about the gift box packaging products. We should understand what kind of effect the customer needs packaging to achieve, what kind of hierarchical effect the demand packaging shows, and what specifications the appearance, color and pattern have. And as long as the psychological needs of customers, ability as a good gift box packaging premise.
二、礼盒包装印刷本钱
2、 Gift box printing cost
在停止礼盒印刷时,思索其本钱也是必需的事情,产品的包装终目的也是作为商品自身的一个附加品,是为商品自身效劳的。假如早停止产品的包装设计时,一味的追求华美,在选择原资料和在印刷工艺过程中,形成的本钱过大,超出了客户的与妻子和与商品自身价值相比比例过大的话,这也不是一个好的产品包装。
When we stop printing gift boxes, it is necessary to think about the cost. The ultimate purpose of product packaging is to serve the commodity itself as an additional product. If we stop the product packaging design early, and blindly pursue the beauty, in the selection of raw materials and in the process of printing technology, the cost is too large, which exceeds the proportion of the customer's wife and the value of the product itself, it is not a good product packaging.
济南包装印刷
Jinan packaging printing
三、完成包装印刷效果的便利性
3、 The convenience of completing packaging printing effect
在停止产品包装效果设计时,假如只是一味的追求视觉效果上的华美性,只是满足客户和消费者在视觉上的恣意请求的话,那么假如在停止产品的包装印刷时发现现有的我印刷工艺无法完成的话,其费事水平就不可思议了,座椅在停止包装表面设计的时分,还是要思索如今印刷行业的技术或是公司现有的的工艺技术能否完成其设计效果
When we stop the design of product packaging effect, if we just blindly pursue the beauty of visual effect and just satisfy the customers' and consumers' willful visual requests, then if we find that the existing printing process can't be completed when we stop the product packaging printing, the level of trouble will be incredible. When we stop the design of packaging surface, we still have to pay attention to the design of seats Think about the printing industry technology or the company's existing technology can complete its design effect
四、完成礼盒包装展示的与消费者的沟通性
4、 Complete the communication with consumers of gift box packaging display
如今很多消费者会发现,越来越多的产品包装曾经不再只是简单的文字或图案了,常常一款容易感动顾客的包装总是图文并茂的。假如一种产品的包装能够用图形或者文字来和消费者停止思想交流,或者引领消费者去购置时,这个产品的包装无疑是胜利的,到达了包装对产品起的良好效果。
Nowadays, many consumers will find that more and more product packaging is no longer just a simple text or pattern, often a package that is easy to move customers is always illustrated. If the packaging of a product can use graphics or words to communicate with consumers, or lead consumers to purchase, the packaging of the product is undoubtedly a victory, reaching the good effect of packaging on the product.
总之,济南印刷包装的人士倡议大家在停止产品的包装设计时,要思索到4C请求,那么设计出来的印刷包装就能够称之为有效的优良包装了。
In short, Jinan printing and packaging people suggest that when we stop the product packaging design, we should consider 4C request, then the designed printing and packaging can be called effective excellent packaging.
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