There are many kinds of printing technology. With the development of science and technology, more and more new technologies are applied in the printing industry. Bleeding technology is a typical example. Many people may not understand it. Let's talk about this bleeding technology
In order to ensure the stability of the original design size in post press processing, the bleeding technology of printing plant is to expand some color plates to a certain proportion in the original design size according to the practical situation in color separation plate making. Modern packaging is not only through a single printing, but also goes through many processes from printed products to waste products, such as compound and bag making in flexible packaging, glazing, film covering and die cutting in paper packaging, etc. These processes may lead to large errors between design size and practice size.
Therefore, it is necessary to apply bleeding technique reasonably according to different designs. For example, the main color of many soft packaging is full plate. In plate making, in order to ensure the stability of the basic size in the process of compounding, slitting and bag making, the main color plate expands outward by 1.5 ~ 3mm during electric engraving, so as to ensure that the waste products meet the requirements.
In the marketing industry, there are 4C combinations, which refer to the wishes and needs of customers, the cost of meeting the needs, the convenience of completing the needs, and the communication needed to complete the needs. In the design of printing and packaging, 4C criterion can also be followed, and 4C criterion will have an important impact on packaging design. Let's see what Jinan printing and packaging people say.
1、 Customers' psychological needs:
First of all, if you want to design a good gift box printing and packaging products, the designer must make clear the real needs of customers about the gift box packaging products. We should understand what kind of effect the customer needs packaging to achieve, what kind of hierarchical effect the demand packaging shows, and what specifications the appearance, color and pattern have. And as long as the psychological needs of customers, ability as a good gift box packaging premise.
2、 Gift box printing cost
When we stop printing gift boxes, it is necessary to think about the cost. The ultimate purpose of product packaging is to serve the commodity itself as an additional product. If we stop the product packaging design early, and blindly pursue the beauty, in the selection of raw materials and in the process of printing technology, the cost is too large, which exceeds the proportion of the customer's wife and the value of the product itself, it is not a good product packaging.
Jinan packaging printing
3、 The convenience of completing packaging printing effect
When we stop the design of product packaging effect, if we just blindly pursue the beauty of visual effect and just satisfy the customers' and consumers' willful visual requests, then if we find that the existing printing process can't be completed when we stop the product packaging printing, the level of trouble will be incredible. When we stop the design of packaging surface, we still have to pay attention to the design of seats Think about the printing industry technology or the company's existing technology can complete its design effect
4、 Complete the communication with consumers of gift box packaging display
Nowadays, many consumers will find that more and more product packaging is no longer just a simple text or pattern, often a package that is easy to move customers is always illustrated. If the packaging of a product can use graphics or words to communicate with consumers, or lead consumers to purchase, the packaging of the product is undoubtedly a victory, reaching the good effect of packaging on the product.
In short, Jinan printing and packaging people suggest that when we stop the product packaging design, we should consider 4C request, then the designed printing and packaging can be called effective excellent packaging.济南印刷厂讲解的内容 更多的内容 请咨询公司官网http://www.xinfengyinshua.cn/