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画册印刷设计中的视觉要素包括哪些?

来源:http://www.xinfengyinshua.cn/   发布时间:2020-10-19
何为一本好的济南画册印刷?好的画册印刷,不仅仅是在视觉上要给人以冲击感与享受,重要的是传播企业的品牌价值、企业形象。宣传手册讲求的是一种整体感。宣传手册不是几张简简单单的纸,它是一个宣传的流程。宣传手册的视觉要素包括文字,图形,色彩,编排等。
What is a good Jinan album printing? Good album printing is not only to give people a sense of impact and enjoyment in the visual, but also to spread the brand value and image of the enterprise. The brochure is about a sense of wholeness. The brochure is not a few simple pieces of paper, it is a propaganda process. The visual elements of the brochure include text, graphics, color, layout, etc.
1.文字
1. Text
文字作为视觉形象要素,它首先要有可读性。同时,不同的字体变化和大小及面积的变化,又会带来不同的视觉感受。文字的编排设计是增强视觉效果,使版面个性化的重要手段之一。
As a visual image element, text should be readable first. At the same time, different font changes and size and area changes, but also bring different visual experience. Text layout design is one of the important means to enhance the visual effect and make the layout personalized.

2.图形
2. Graphics
图形是一种用形象和色彩来直观地传播信息、观念及交流思想的视觉语言,它能超越国界、排除语言障碍并进入各个领域与人们进行交流与沟通,是人类通用的视觉符号。
Graphics is a kind of visual language that can directly spread information, ideas and ideas with images and colors. It can transcend national boundaries, remove language barriers and enter various fields to communicate with people. It is a universal visual symbol for human beings.
3.色彩
3. Color
在宣传册设计的诸要素中,色彩是一个重要的组成部分。它可以制造气氛、烘托主题,强化版面的视觉冲击力,直接引起人们的注意与情感上的反应;另一方面,还可以更为深入地揭示主题与形象的个性特点,强化感知力度,给人留下深刻的印象,在传递信息的同时给人以美的享受。
Among the elements of the design of brochures, color is an important part. It can create atmosphere, set off the theme, strengthen the visual impact of the layout, and directly arouse people's attention and emotional reaction; on the other hand, it can further reveal the personality characteristics of the theme and image, strengthen the perception, leave a deep impression, and give people the enjoyment of beauty while transmitting information.
4.编排
4. Arrangement
我们在编排设计一章中讲述的各种编排方法、规律,同样适用于宣传册的设计。需注意的是,宣传册的形式、开本变化较多,设计时应根据不同的情况区别对待。
In the chapter of layout design, all kinds of arrangement methods and rules are also applicable to the design of brochures. It should be noted that there are many changes in the form and format of brochures, so they should be treated differently according to different situations.
宣传时向大家展示的基本的手段,就像一场活动一样,没有好的宣传,就不会有可观的观众。这个活动就不会很好的被大家所理解。在以后设计宣传手册的制作过程中,注意以上的几点。这样就会有了一个具有整体感的济南画册印刷了。
The basic means of publicity are just like an activity. Without good publicity, there will be no considerable audience. This activity will not be well understood. Pay attention to the above points in the process of making the design brochure in the future. In this way, there will be a whole Jinan album printed.
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