With the continuous development of China's economy, consumers' preference for the new and dislike of the old, as well as the brand-new understanding, are related to the development of packaging design. Innovation is the soul of packaging design, but also the core force of the survival and development of packaging design enterprises. Therefore, Shandong printing packaging in the design of personalized packaging to comply with the following principles

1．个性化包装设计应强调市场调研，要对每一个细节都进行仔细的考虑，体现出的一种个性、一种态度甚是一种信仰。

1. Personalized packaging design should first emphasize market research, carefully consider every detail, and reflect a kind of personality, an attitude and even a belief of the brand.

2．个性化包装设计必须加强个性化的视觉冲击力，个性化的包装设计要巧妙利用色彩制造视觉冲击。色彩在包装设计中占有特别重要的地位，因为不同的色彩能引起人们不同的视觉反映，从而引起不同的心理活动。

2. Personalized packaging design must strengthen the visual impact of personalized, personalized packaging design should skillfully use color to create visual impact. Color plays a very important role in packaging design, because different colors can cause different visual reactions and psychological activities.

3．个性化包装设计还应有意识，21世纪是“绿色主义”的世纪，环境保护意识已深人人心。创造有利于环境保护及人类健康的包装设计是当今消费者和设计师共同追求的目标。

3. Personalized packaging design should also have environmental awareness. The 21st century is the century of "greenism", and the awareness of environmental protection has been deeply rooted in people's hearts. It is the common goal of consumers and designers to create packaging design which is beneficial to environmental protection and human health.