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印刷包装印刷设计步骤

来源:http://www.xinfengyinshua.cn/   发布时间:2021-01-08
包装箱设计过程是一个有计划、循序渐进的持续改进过程。设计的成功很大程度上取决于概念是否准确,是否细致。设计的美是无穷的,细致取决于态度。
The packaging design process is a planned, gradual and continuous improvement process. The success of design largely depends on whether the concept is accurate and meticulous. The beauty of design is infinite, and carefulness depends on attitude.
一、调查
1、 Investigation
调查是理解事物的过程,设计需要有目的、全面的调查。背景、市场调研、行业调研(关于品牌、受众、产品……)、关于定位、表达技术的调查是设计的起点和基础(背景知识)。
Investigation is the process of understanding things, and design needs purposeful and comprehensive investigation. Background, market research, industry research (about brand, audience, product...) The investigation of positioning and expression technology is the starting point and basis of design (background knowledge).
二、内容
2、 Content
内容分为主题和具体内容两部分,是设计师设计前的基本材料。
The content is divided into two parts: the theme and the specific content, which is the basic material before the designer designs.
三、创意
3、 Creativity
构思是设计的步,思维比一切都重要。创意总是独立于设计的。也许在你的视觉作品中传达思想是难的。
Conception is the first step of design, thinking is more important than everything. Creativity is always independent of design. Maybe it's hard to convey ideas in your visual works.
四、调动视觉元素
4、 Mobilize visual elements
在设计中,基本元素相当于作品的组成部分。每个要素都应有传递和加强信息传递的目的。真正优秀的设计师往往“吝啬”。他们使用的每一个元素都将从总体需求考虑。字体风格的选择过程是一个审美判断的过程,色彩的运用可以反映设计师对色彩的理解和修养。
In design, the basic elements are equivalent to the components of the work. Each element should have the purpose of transmitting and strengthening information transmission. Really good designers are often "stingy". Each element they use will be considered in terms of overall requirements. The selection of font style is a process of aesthetic judgment, and the use of color can reflect the designer's understanding and cultivation of color.
五、陈述的选择
5、 Choice of statement
技巧就是技巧。在当今视觉产品泛滥的情况下,要给观众留下深刻印象并不容易。更多的视觉作品被人们的眼睛自动忽略了。有多少种方式可以把你的信息传达出去?一种是以传统美学表达的完整、细致的设计方式,为观众欣赏、阅读、记忆。二是采用新颖或出人意料的方式实现(包括在材料上)三是疯狂的广告量,地毯式的强制轰炸。
Skill is skill. In the current situation of visual products flooding, it is not easy to impress the audience. More visual works are automatically ignored by people's eyes. How many ways can you get your message across? One is a complete and meticulous design method expressed by traditional aesthetics, which can be appreciated, read and remembered by the audience. The second is to use novel or unexpected ways to achieve (including in the material) the third is the crazy amount of advertising, carpet style forced bombing.
六、平衡
6、 Balance
平衡可以带来视觉和心理上的满足。设计者应该解决图片中力场的平衡,前后连接的平衡。平衡感也是设计师创作所需要的能力。平衡与不平衡是相对的,标准是是否符合主题要求。平衡分为对称平衡和不对称平衡,包括点、线、面、色、空间的平衡。
Balance can bring visual and psychological satisfaction. The designer should solve the balance of the force field in the picture, the balance of the front and back connection. A sense of balance is also the ability that designers need to create. Balance and imbalance are relative, and the standard is whether they meet the requirements of the subject. Balance is divided into symmetrical balance and asymmetrical balance, including the balance of point, line, surface, color and space.
七、视觉
7、 Vision
记住,你需要创造视觉刺激来升华你的工作。
Remember, you need to create visual stimuli to sublimate your work.
八、关于样式
8、 About styles
作为一个设计师,有时这是违反风格的。固定风格的形成意味着自我的刚性,但同时,风格也是设计师性格、偏好、经验和修养的反映,也是设计师成熟的标志。有人认为“只有理解了大和声,才能独行边疆”。
As a designer, sometimes it's against style. The formation of fixed style means the rigidity of self, but at the same time, style is also the reflection of designer's character, preference, experience and accomplishment, and also the symbol of designer's maturity. Some people think that "only by understanding the great harmony can we walk alone in the frontier.".
九、包装箱的设计与制造
9、 Design and manufacture of packing box
检查项目包括:图形、字体、文字、颜色、排列、比例、出血
The inspection items include: graphics, font, text, color, arrangement, proportion and color
要求:视觉想象和效果要赏心悦目,更重要的是要让观众理解!我们可以使我们的产品更方便。方便包括简化学习曲线和影响你已经知道的东西。
Requirements: the visual imagination and effect should be pleasing to the eye, more importantly, let the audience understand! We can make our products more convenient. Convenience includes simplifying the learning curve and influencing what you already know.
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